You’re a coach. You know how to guide, inspire, and transform people’s lives.

But your website?
That’s a different story.

For many coaches, their website isn’t working as hard as they are. Instead of attracting clients, it’s pushing them away. And the worst part? Most don’t even know it.

Let’s fix that.
Here are the 3 biggest mistakes coaches make with their websites (and how you can avoid them).

1.Making It About You Instead of Them

Your story matters. Your background matters. But here’s the truth:

Your visitors don’t come to your website for you.
They come for themselves.

They’re asking:

“Can this coach solve my problem?”

“Can I trust them?”

“Do I feel like they get me?”

If your website is one long resume, you’ve already lost them.
Instead, flip the focus. Talk about their pain points. Their goals. Their transformation.

Quick Fix: Rewrite your homepage so your client is the hero of the story, and you’re the guide.

2. Confusing Layouts That Kill Conversions

Most coaches think a beautiful website = a good website.
Wrong.

I’ve seen websites with stunning images, elegant fonts, and all the “fancy” design tricks… that convert like a broken vending machine.

Why? Because they don’t guide the visitor.

If your site has:

Too many menu items

Walls of text

No clear call-to-action

…then your dream client is gone in 5 seconds.

Quick Fix: Keep it simple. One clear message. One clear action. One clear path.

3. Treating the Website Like a Static Brochure

Your website is not a business card. It’s your hardest-working salesperson.

But many coaches treat it like a one-and-done project.
Build it. Launch it. Forget it.

Here’s the problem: Your business evolves. Your clients evolve. The market evolves. And if your website doesn’t keep up, it’s outdated before you know it.

Quick Fix: Run a web audit every 6 months. Check if your content, design, and strategy still align with your business goals.

Final Word

Your website should do more than look good.
It should convert visitors into clients.

So, remember:

Make it about them, not just you.

Keep the design simple and focused.

Treat it like a living, breathing part of your business.

Do this, and your website won’t just sit pretty online.
It’ll bring you leads, clients, and growth on repeat.